BOOKING.COM

The Challenge

Seeking to amplify awareness of Reward’s ‘always on’ travel proposition, a prominent banking partner of Reward indicated their desire to execute an exclusive, solus email campaign in collaboration with Booking.com, one of the largest online travel agencies.
 
The goal; raise awareness of Reward’s travel proposition ahead of summer holidays and understand the impact of solus email marketing on retailer offers

The Strategy

Data & Targeting

Every cardholder was granted access to the offer, and we reached out via the solus email to 2.7 million cardholders who had given their consent to receive emails.

Offer co-creation

The campaign offered a 4% return on any spend made for Booking.com accommodations through the dual-branded website.

Marketing

In addition to the solus email, marketing efforts extended to the utilisation of the app feature. This feature strategically
positions the retailer at the forefront of the list when users log into MyRewards, thereby enhancing visibility. Building upon this success, an attention-grabbing banner prominently displayed in bi-weekly newsletters throughout the summer season was implemented. As a result of these initiatives, there has been a surge in revenue, surpassing prediction.