Alice Ford
Reward, global leader in Customer Engagement and Commerce Media, announces the appointment of James House as Chief Commercial Officer to spearhead value creation across products and services for its banking and retail customers.
With over 25 years’ experience in marketing technology, loyalty, data & insights, working in both independent start-ups and major corporate environments, James is well positioned to lead Reward’s commercial growth as the business accelerates into a multinational company.
James’ prior experience includes founding and selling 5one, an international data analytics and tech company. Most recently, he served as Chief Customer Officer at Truata, a Mastercard company delivering Privacy Enhancing Technologies, overseeing commercial strategy across Financial Services and Retail. Before Truata, he was part of Mastercard’s global Data & Services team, focusing on data-driven products and the commercialisation of Mastercard data insights within its ecosystem.
The appointment coincides with a period of strong growth for Reward, propelled by Experian’s investment, which has enhanced the company’s insights products and services, elevating its proposition for banks and retailers. Additionally, significant international investments have bolstered Reward’s global presence as a result of its expanding partnership with Visa.
James will lead the development of Reward’s banking and retail customers and oversee key business functions, including Business Development, Marketing Services, and Product Commercialisation. He will also join the executive committee team.
Under the leadership of new CEO Jamie Samaha, Reward has recently strengthened its executive team with key appointments to set itself up for international success, which includes James House as Chief Commercial Officer, Kate Gusin as Chief Financial Officer, Paul Jones as SVP of Data & Insight, and Sam Sprekos as Managing Director, International.
Jamie Samaha, CEO at Reward, comments; “James brings an outstanding track record of commercial success, having founded, built, and sold his own tech and data business. His experience will be invaluable in capturing the opportunities we see in the commerce media space. I look forward to working closely with him on the executive committee, where his leadership will be key in steering our commercial strategy forward.”
James House, CCO at Reward, comments; “I’m delighted to join Reward as Chief Commercial Officer during its exciting growth trajectory. With strong banking and retail partnerships, and market-leading capabilities in customer engagement, commerce, and retail media, Reward is well-positioned to help businesses transform how they leverage data and AI for customer loyalty and growth. I look forward to working with the talented team at Reward to continue to disrupt customer engagement in the retail and banking space with our expanding insights, media and tech capabilities.”
