Alice Ford
London, 11th March 2025 – Reward, global leader in Customer Engagement, today announces the appointment of Sophie Goldschmidt to its Board of Directors, effective immediately.
A highly respected global executive, Sophie currently serves as President & Chief Executive Officer of U.S. Ski & Snowboard, the governing body for 10 different snow sports in the United States, which is where she resides. Sophie brings a wealth of experience in global brand and business development, marketing and media, with a proven track record of scaling businesses, driving innovation and expanding market presence – closely aligning with Reward’s strategic growth ambitions.
Throughout her career, Sophie has held leadership positions at renowned organisations including the World Surf League, NBA, WTA, and Adidas. Recognised as one of Forbes’ Most Powerful Women in Sport as well as other industry accolades, Sophie has built a reputation of elevating brands and delivering lasting commercial growth in global sports, entertainment and media sectors. She has achieved this success while navigating complex environments, including government bodies, private equity-backed ventures, and publicly listed companies.
Her appointment comes at a pivotal time as Reward continues its growth trajectory, expanding internationally and strengthening its data insights capabilities following the recent acquisition of Hospitality Data Insights (HDI). Sophie’s expertise in creating deep engagement between brands and their fans will be invaluable in guiding Reward’s expansion and further cementing its leadership in the Commerce Media sector.
Jamie Samaha, CEO of Reward, comments; “I’m really pleased to welcome Sophie to our board at this pivotal time. Her global experience, particularly in sports, perfectly translates into building loyalty and engagement for our clients. With a strong network and a proven track record of driving growth for major global brands, Sophie is a natural fit to help steer Reward’s continued expansion. Her expertise will be invaluable in supporting our executive team as we accelerate into new markets and further strengthen our position in Commerce Media.”
Sophie Goldschmidt adds: “Reward is redefining Commerce Media by harnessing data and technology to drive deeper customer engagement. With my background in global brand growth, loyalty, and fan connection, I’m excited to support Reward’s growth agenda and innovation in this dynamic space. As the company continues to scale into new markets, I look forward to working with the leadership team to create meaningful interactions for both retailers and consumers.”
