Alice Ford
Reward, global leader in Customer Engagement and Commerce Media, announces the appointment of Yekaterina (Kate) Gusin as Chief Financial Officer to enhance business governance and bolster operational leadership as Reward grows its global footprint.
With over twenty years of experience in global financial executive positions at leading data and fintech brands including American Express, Finastra, Thomson Reuters, and Planet, Kate brings a wealth of knowledge in data and technology, as well as experience in market expansion and supporting global growth.
Having worked for multinational organisations across multiple geographies, spearheading financial processes and investor relations that paved the way for global expansion, Kate is well positioned to support Reward’s growth ambitions, as the organisation focuses on expanding its international footprint and elevating its retail and insights propositions.
The appointment comes at a time of strong growth for Reward. The business recently announced that Experian, a FTSE50 company, has acquired a strategic stake in Reward, supporting the business in bolstering its commerce media products and services.
Kate joins the board as a director of the company and will lead Reward’s Finance, Legal, Risk and Compliance functions. Ensuring effective management and capitalisation of growth initiatives as the business continues to scale globally, the appointment aligns with Reward’s mission of helping brands build customers of the future, making everyday spending more rewarding, and delivering $2bn in rewards to consumers by 2025.
Jamie Samaha, CEO at Reward, said: “With the business experiencing significant growth, it’s crucial to have strong financial leadership to help us capitalise on the opportunities ahead. Kate has an exceptional track record, bringing with her a mix of scale up and corporate financial strategy, which will be a huge asset to our executive team, and instrumental in spearheading our market expansion and continued success. I’m delighted to welcome her to Team Reward.”
Yekaterina (Kate) Gusin, CFO at Reward, comments; “I’m incredibly excited to be joining Reward at such a pivotal moment in the business’ international journey. Having delivered financial strategies that have supported business transformation over the last twenty years, I look forward to the opportunity to relay my experiences and set the business up for success as it catapults into the global arena.”
