Alice Ford
Reward, a global leader in Customer Engagement and Commerce Media, announces it has delivered $2 billion in rewards to customers on behalf of retailers and banks worldwide, successfully achieving its 2025 target.
Building on the success of surpassing $1 billion in 2022, this milestone reflects Reward’s ongoing commitment to making everyday spending more rewarding for customers worldwide. By partnering with retailers and banks to enhance customer engagement through personalised propositions, Reward continues to deliver exceptional value, while helping consumers navigate ongoing economic challenges.
As customers focus on value for money amid rising living costs, the business reports a 38% increase in cashback rewards redeemed between 2022 and 2024, highlighting how rewards are supporting consumer spending. Beyond personal savings, $10.5 million has been donated to charity through Reward’s customer engagement platform, reflecting the broader impact of cashback rewards on communities and causes.
Additionally, the milestone highlights Reward’s rapid growth, fuelled by significant enhancements to its Commerce Media and Data Insights capabilities, which have been instrumental in strengthening and expanding partnerships with financial institutions and retailers globally.
Jamie Samaha, CEO at Reward, comments: “In a challenging economic climate, it’s clear consumers are prioritising value, and brands have a key role to play in supporting them. Over the years, we’ve helped millions of customers earn billions in rewards, with an inspiring number choosing to pay it forward through charity donations. Reaching $2 billion is a proud milestone – I’m excited to see how our team and partners will continue to create even greater value for customers around the world.”
Gavin Dein, Founder & Deputy Chairman at Reward, adds: “At Reward, we believe you can do good and do good business. Inspired by my work with the NSPCC, I set out to build a model that would truly help improve the lives of families and communities. 20 years later being able to see millions of members earn billions in rewards – and choosing to pay it forward – shows how powerful purpose-driven commerce can be when it’s done right.”
