Alice Ford
Reward, global leader in customer engagement and commerce media, today announces British Gas, the largest utility and home services provider in the UK, as the latest retailer to join its extensive merchant network.
With British Gas content now live on banking partner networks, the latest signing sees Reward facilitate the utility provider’s new cashback offer, awarding new and existing customers when they take out a new British Gas energy fixed tariff.
Move comes as Reward continues to expand its retail partner portfolio on an international scale, helping banking partners worldwide deliver hyper-personalised content to consumers, while driving customer acquisition and engagement for merchants across the globe.
The strategic partnership supports Reward’s mission of giving back $2 billion in rewards to customers by 2025, while enabling British Gas to deliver greater value and richer user experiences to customers in the UK.
Sam Sprekos, Managing Director at Reward, comments: “At Reward we’re passionate about deepening relationships between brands and consumers by making every interaction count and everyday spending more rewarding. British Gas is the largest utility and home services provider in the UK, and we’re proud to be helping it drive greater value and convenience to consumers, while supporting business growth through rich spending insights and personalised content.”
